South Africa Opens Five Of The 175 New Global Amg Performance Centres

The redesigned sales showrooms of the AMG Performance Centres are characterised by a consistently applied and unique AMG brand identity. High-quality materials, exclusive furnishings and a palette of colours that is representative of AMG create an exclusive atmosphere for sales discussions. An oversized AMG engine badge serves to remind visitors of the companys philosophy of One Man One Engine: the assembly of each powerful AMG engine by just one engineer. The individualisation options available through the wide selection of models are also reflected at the AMG Performance Centres in the form of paintwork and colour samples.

The targeted training of AMG Sales and Service experts all over the world through a uniform coaching partner ensures first-class service delivery at every touch-point throughout the customer relationship, says Eckart Mayer, Divisional Manager, Mercedes-Benz Cars.

A hotline to the experts of AMG at the Mercedes-Benz South Africa office also guarantees that the high standards of service expected by AMG customers can be met: Every AMG Performance Centre can make direct contact with an AMG expert, should they have any questions about the product or specific configuration possibilities, adds Mayer.

AMG Performance customer events with exclusive appeal
A special brand experience will be provided by a series of AMG Performance customer events at the five Mercedes-Benz brand centres, including Mercedes-Benz Century City in Cape Town, Mercedes-Benz Umhlanga in Durban, Mercedes-Benz Bryanston for Gauteng West, Mercedes-Benz Bedfordview for Gauteng East and
Mercedes-Benz Menlyn for Tshwane.

These exclusive events will allow a number of customers at each of the five AMG Performance Centres to experience the world of AMG in more detail. Expert presenters will talk to customers and prospective customers about the history and the fascination of the AMG brand. High-performance vehicles from the current AMG range will be on display; whilst the Mercedes-Benz E63 AMG, the latest vehicle from AMG will have its local premiere.

Training for AMG Performance Centres in two waves

Recently five AMG specialists from the five centres, as well as a number of highest performing Mercedes-Benz sales candidates, attended the specialised sales training at the Mercedes-Benz Dynamic Driving facility at the Zwartkop Raceway. Every element of what the customer would experience on the dynamic driving course was covered. This was not only high-speed track driving, but included familiarisation with the vehicles, the various suspension settings, gearbox programmes, ESP collision and avoidance exercises and braking distance recognition. The participants also had the opportunity to experience a demonstration of the PRE-SAFE system and brake assist, says Graeme Ingram, Product Specialist, Mercedes-Benz Cars.

Initially the participants were given an evaluation form to rate the vehicles. After the two days of intensive driver training, a real understanding of the vehicles was evident. The participants were astonished at the capabilities of the S65 AMGs performance and the way in which it displayed its 2,3 ton mass, adds Ingram.

The Zwartkop Raceway caters for on-track, skid-pan and off-road driving and as the home of the Mercedes-Benz Dynamic Driving Academy, is ideally suited for the many activities hosted by Mercedes-Benz Cars, concludes Ingram.

AMG in Southern Africa
Every customer who purchases an AMG product is awarded a complimentary dynamic driving course to ensure they get the full benefit of the technical innovations and capabilities of their vehicles.

Considering the fact that South Africa is one of the largest AMG markets in the world we feel the Performance Centre concept is a perfect representation of the AMG brand and an ideal fit for our brand centres. These centres, with their dedicated specialised AMG sales and service staff, will give our AMG clients a truly unique experience. concluded Mayer.